FT Time (UI/UX, 2015)


  • (...)


    During my MA Communication Design in Central Saint Martins College of Art, Financial Times partnered with the course for an external brief and asked us students to develop a feature, a digital application, an interactive piece or just “something” for the digital newspaper department.


    Along with Aude Rouaux and Felix Guth, we pitched an additional feature for the pre-existing FT app introducing a new dataand an alternative layout for long-form articles.


    The new data is the reading time of each article, estimated on the article word count at a variable reading speed that can be adjusted by the user in the app settings panel.


    The app will then ask you in the first screen “how much time do you have” to browse the FT and then re-arrange the home page showing a set of articles that, in total, can be read in the indicated time-span.


    To preserve the presence of long-form articles and complex breaking news otherwise excluded from the summary, we introduced a new alternative layout that sums up long form piece in bullet points reducing drastically their reading time while preserving the core information of the news.